Netflix Admits Throttling Verizon & AT&T Customers’ Video Speeds

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You may recall Netflix being among the most outspoken critics of data throttling when AT&T and other Internet Service Providers (ISPs) have been found guilty of it in the past, so it came as quite a shock when Netflix admitted to doing the same thing to its own customers late last month.

Per The Washington Post:

Normally, Netflix subscribers need at least a 500 Kbps connection just to open a streaming TV show or film. The service recommends a connection that’s at least six times as fast for normal viewing at standard definition.

But for more than five years, Netflix has capped its video stream to just 600 Kbps for AT&T and Verizon’s wireless customers, the company told the Wall Street Journal Thursday. The reason? Well, because video uses up a lot of data…Not only does going over your limit result in sometimes stiff penalties, but it also may discourage users from continuing to watch Netflix.

T-Mobile has a “Binge On” program that eliminates data caps for Netflix usage, but Netflix videos served via that program are typically being shown at lower quality settings to preserve bandwidth.

 

One More Reason to Switch?
I made the switch from Netflix to Amazon Digital Video/Amazon Prime MANY years ago, and I’ve never regretted it. At the time it seemed like Netflix never had any of the movies or TV shows I was looking for, and it was a no brainer to take my $9.99 a month and apply it toward an Amazon Prime membership—which would still cost me less on an annual basis than the Netflix subscription I wasn’t using.

Of course a lot has changed since then, and many Netflix users are there for Netflix’s original series or have pieced together a cord-cutting strategy that includes Netflix.

Some have abandoned Netflix for Hulu+, which now offers its own original series as well.

 

If you’re an AT&T, Verizon or T-Mobile customer, you may want to re-think your Netflix subscription.

 

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