Amazon’s Actually Free Apps: What’s The Catch?
Ever since Amazon launched its Underground program for apps, through which consumers can get “Actually Free” versions of popular apps, app fans have been wondering how this is possible. After all, all Actually Free apps are free to download and include in-game items like power ups, hints, extra turns and other upgrades (that the user formerly had to buy with real money) at no charge. Who’s Paying For This? Amazon. If you’re thinking the catch must be that somehow, some way, at some point you are going to be charged for using Actually Free apps, you can stop worrying about that. They are really, truly, Actually Free. With a regular, not Actually Free app the app developer makes his money through up-front purchases of apps or in-app purchases paid by app users. In an Actually Free app, the developer gets paid by Amazon on a sort of commission basis that’s tied to…